About Me

I’m from Hyderabad, India 🇮🇳, where I completed my undergraduate degree in Fashion Communication, earning a deep appreciation for design and storytelling. My passion for creativity and business led me to Paris, France 🇫🇷, where I pursued an MBA, honing my skills in business strategy, brand creation, and understanding target audiences. This transformative experience deepened my desire to design solutions that truly connect with people and set the stage for my seamless transition into product design.

At Dell Technologies, I leveraged my understanding of user behavior and business strategy quickly adapting to the tech world, and earning a promotion to Senior Product Designer within a year. Now, as a master’s student at SCAD in Savannah, USA 🇺🇸, I continue to push boundaries, blending creativity and innovation to craft meaningful, human-centered experiences.

Work Experience

- Led UX design for a geospatial platform integrating generative AI tools, enhancing decision-making and real-time data sharing.
- Developed cohesive design system and wireframes with 5+ iterations for state and local agencies addressing food and water scarcity.
- Used Adobe Creative Suite, Figma, and Miro to create scalable UI components and wireframes to enhance user engagement.
- Designed and maintained a centralized design system for 3 internal products used by 4000+ representatives, enhancing scalability and consistency resulting in promotion within the first year.
- Developed Figma libraries, style guides, and documentation to standardize cross-platform implementation.
- Conducted frequent A/B tests in production with 40+ users, leading to a 35% improvement in user efficiency on web and 25% on mobile.
- Collaborated closely with engineering teams to develop and implement front-end components using HTML, CSS, and JavaScript.
- Led design audits to ensure alignment with brand guidelines and system standards.
- Created branding and visual identity systems for Paris Blockchain Week Summit 2022 & Paris NFT Day 2022.
- Designed 50+ promotional assets aligned with systematic design principles and audience engagement strategies.
- Developed over 30 branding and illustration assets for major hospitality brands like Hyatt & Hilton.
- Conducted market research and stakeholder presentations, aligning with design strategy and brand consistency.
- Researched potential markets and developed branding strategies that boosted engagement by 47%.
- Designed marketing visuals and social media campaigns, ensuring design system alignment across platforms.

What People Are Saying

Sezen Aladağ | Principle Product Designer @ Dell Technologies

“
Varshini and I worked closely together on the same design team at Dell Technologies, and she was an amazing teammate to work with!
We planned and conducted user research and designed digital products to improve the user experience for some of Dell’s internal tools. She is a very skilled product designer with good analytical and creative abilities, a sharp, questioning mind, and a unique point of view. She is enthusiastic and hard-working, and she always delivers quality work that meets the deadlines set by the organization. She never hesitates to take on more responsibility to go above and beyond, and she carries out her duties with great interest and dedication. She will be a great addition to any team, and I am sure her future teammates will enjoy working with her as much as I did.
”
Steve Petruk | Head of Managed Services Sales @ Workforce Opportunity Services

“
Varshini has a unique blend of business, cultural and design knowledge. At he young age she’s lived on her own in a number of countries including her birthplace in India, France, USA, etc. I’ve coached her for the last 3 years, during which I’ve witnessed her passion to excel, her commitment to growth, and her willingness to learn. She will make a great addition to any company looking for someone with the skills and drive to get into the senior leadership ranks.
”
Arnaud Damien | Head of Global Marketing @ Paris Blockchain Week Summit

“
Working with Varshini was a great experience. She always understood our needs and was able to provide with constructive feedbacks and visuals. I would definitely work again with Varshini if I have the opportunity.
”
Ganesh Shenoy | Senior User Experience Designer @ Designit

“
I have had the pleasure of working closely with Varshini, and I wholeheartedly recommend her. She is an exceptionally talented and dedicated colleague. Her positive attitude and strong work ethic inspire the entire team. Varshini consistently demonstrates a keen ability to problem-solve and adapt to new challenges with ease.

”
Ayush Sethi | Product Design @ Cisco

“
Varshini and I have worked on a few organization's culture development projects and I can't praise her enough for her skills with video compilation, story telling and networking. She consistently demonstrated a keen understanding of the intricacies involved in organizing events. Her attention to detail and proactive approach were evident in every aspect of our projects.
From gathering to ensuring smooth development , Varshini exhibited a high level of professionalism and competence. Her problem-solving skills were instrumental in overcoming hurdles and ensuring the success of our events.
Moreover, Varshini is a fantastic team player. She can easily establish rapport with colleagues and stakeholders, fostering a collaborative and positive working environment. It was a pleasure working with her, and I am confident that her contributions will continue to make a significant impact wherever she goes.

“
Johny Maurillius | Ex- Art Director @ Dentsu

“
Varshini consistently demonstrated a keen eye for design and a creative flair that added significant value to our projects. She brought fresh perspectives to the table, contributing innovative ideas that elevated the overall visual aesthetics of our work.

What truly sets Varshini apart is her commitment to delivering high-quality designs within tight deadlines. She consistently met and often exceeded expectations, showcasing a strong work ethic and a passion for creating visually appealing, user-centric solutions.

She is not only a talented designer but also a fantastic team player. She actively collaborated with other team members, took constructive feedback in stride, and demonstrated a continuous willingness to learn and grow. Her positive attitude and enthusiasm for tackling challenges made her a valuable asset to our team.

“

When im not glued to Figma…

I spend my time with my pup Muffin 🐶🧁, trying new bubble tea cafes🧋 and restaurants 🍲 , travel to different cities ✈️ , engross myself in window shopping 👗 and a little sip and paint 🎨 with my friends 🩵.