Role
Senior Product Designer
Skills and Tasks
Leadership
Communication
Design and Research
Problem Solving
User Testing
Tools
Figma
MIro
UserTesting.com
Duration
3 months
Enhancing Data Extraction for Dell’s Seller Team
Working with the Seller Team for Dell Technologies, our user interviews revealed that extracting information from AMDV — a tool widely used by sales representatives daily was a challenging process for many. AMDV is a tool that helps sales agents and partners sell upgrades by providing accurate information about a customer's current products, their components, and entitlements. It gives a clear view of complex systems installed at the customer’s site, helping users assess what upgrades are possible.
Solution
To address this, we focused on finding the most practical approach and designing a user-friendly interface to simplify data extraction. The tool aims to combine insights from other tools to improve efficiency and support decision-making.
How we got to the solution?
Research Process
We used Teams meetings and UserTesting.com to document research findings and feedback in Miro. To ensure accurate user input, we created temporary designs, allowing users to visualize and interact with concepts before refining the final design.
Surveys
Research Method
📃📊
🧑💻
20- Minutes Interview
Teams Interviewed
We conducted 10 sessions with 11 users to gather insights on AMDV, ensuring diverse personas were included, as each collects different information for their daily tasks.
2 Senior Analysts
4 Analysts
1 SME
1 Sales Ops
3 account Managers
1 Solution architect
EMEA Quoting
NA Quoting
APJ Quoting
Renewals
NA Sales
Storage platform solutions group
Position
Team
Location
India
Romania
US
China
Italy (Remote)
User Responses
Through user interviews, we gathered responses and organized the data using Affinity Mapping to identify key insights.
Design Process
Dell uses a Double Diamond design process. It helps teams explore problems deeply before defining solutions.
We went through 4 iterations to derive the right solutions and components that would help the users while being able to be developed by the engineers.
Feedback & Suggestions
Our users were thrilled with this update! 🎉🤩
Users were eager for this feature as their daily workflow was tedious and involved navigating multiple websites, often leading to confusion and inefficiencies.
